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Public Diplomacy

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Public Diplomacy


In Paperback Format
Public Diplomacy
What It Is and How to Do It

£33.95
ISBN
9782839917223
Author
Alan Hunt and United Nations Institute for Training and Research (UNITAR)
Published by
United Nations
Publication Date
February 2016
Publisher's Ref
16.XV.1
Format
Paperback
Extent
142 pages
Dimensions
152 x 229 mm
Language
English
Trade Tariff Code
490199

Government endeavours to influence foreign publics have long pre-dated the concept of public diplomacy, coined in the 1960s. The communication and technology revolution that is shaping the 21st Century has given a powerful impetus to this particular way of conducting international relations. Governments have lost their quasi monopoly on the control of information to the benefit of public opinion and non-state actors. Who, then, does public diplomacy belong to? How is the task divided? What are the responsibilities of government officials? What is the role of non-state actors? How can one measure the power of the media?

Alan Hunt's Public Diplomacy. What It Is and How to Do It, represents a major tool for diplomats around the world to perform effectively in their working environment, as well as being a must have for anyone willing to explore this area in depth. 


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