Social and Cognitive Pharmacy

Social and Cognitive Pharmacy is a practical handbook for learning and teaching sociology and psychology, and applying this to pharmacy practice. It will be of great benefit to students of pharmacy, postgraduate pharmacists and academics.

This book explains the relationship between the principles, methodologies and theories of the social and behavioural sciences and their application to pharmacy practice. The theories and methodologies outlined in the first six chapters are related to pharmacy practitioners' efforts to counter prescribe, promote good health, and to help patients with prescribed medicines through effective use of communication.

Pharmacists powered with relevant behavioural know-how can be reasonably expected to contribute to improving people's experience of health and illness through behavioural-change interventions.

This book is written using an outcomes-based approach and contains 15 case studies and a glossary. Throughout the book and in particular with the case-study chapters, the text begins by describing what a student or practitioner should know, understand and be able to demonstrate after working through the chapter.

Social and Cognitive Pharmacy is an easy-to-use textbook for students and lecturers to understand how to apply the relevant psycho-social knowledge to everyday pharmacy issues.