Big Data

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Big Data

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In Paperback Format
Big Data
Understanding How Data Powers Big Business

£26.99
ISBN
9781118739570
Author
Bill Schmarzo
Published by
John Wiley
Publication Date
14 October 2013
Format
Paperback
Extent
240 pages

In Big Data: Understanding How Data Powers Big Business find out the new phenomenon of big data can be leveraged to deliver real business value. By reading this book you will establish how social media analytics, Web-tracking and other technologies can help you to acquire and manage large amounts of data that enable you to gain an understanding of your customers and how and why they buy your products.

This guide is full of pragmatic advice and real-world examples that make the information within easy to employ and use. By using this guide you will understand how and when your organisation can take advantage of big data. 


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